The model
How it works
A co-founder relationship with a defined scope, set up so both sides have real reasons to make the company succeed.
- Compensation
- Equity only. No salary. No hourly rate.
- Equity range
- 10–15% depending on stage, scope, and deal structure.
- Typical engagement
- ~80 focused hours toward a working prototype or MVP. Enough focused effort to get you from concept to something real that customers can use.
- Deal structure
- Milestone-based vesting. Equity is earned against defined deliverables, not just against time.
- Volume
- 2–3 partners per year. Intentional. Every founder I work with gets my complete focus.
Why the cap on volume
My time is finite and I protect it carefully. When I commit to a founder, that commitment is real: I'm not hedging across ten projects and hoping one works out. I've chosen yours.
Why milestones and not hours
Hourly work rewards the wrong thing. Milestone-based vesting keeps both of us focused on shipping something that moves your company forward. We'll define the milestones together before the engagement begins.